Roots Music Report News Article
Carrie Underwood & Clear Channel Radio
Clear Channel is partnering with Sony Nashville to launch Carrie Underwood’s fourth album, Blown Away releasing May 1.
All About Country
2012-04-24 14:29:03
All About Country
2012-04-24 14:29:03
Clear Channel Partners With Sony To Launch Carrie's New Album
Clear Channel is partnering with Sony Nashville to launch Carrie Underwood’s fourth album, Blown Away releasing May 1.
Clear Channel will launch a two-week-long on-air and online Artist Integration Program and the multi-platform promotion will feature a special performance by Underwood for iHeartRadio Live. The campaign will include a series of on-air spots which will run across its network of Country stations nationwide and their online station streams. As part of the program, one winner and a guest will receive a trip to the Bayou Country Superfest to meet Underwood and see her perform, courtesy of Arista Nashville.
Other elements of the campaign will include a content portal featuring the extended interview with Underwood and a banner ad campaign, driving listeners to purchase her latest album on iTunes. Fans can also check out Underwood’s artist-seeded station, which will be showcased on the homepage of iHeartRadio.com. She will also join “Elvis Duran and the Z100 Morning Show” for a live, in-studio interview on Z100 on Monday, April 30.
Read more at Allaboutcountry.com
Written By: All About Country
Clear Channel is partnering with Sony Nashville to launch Carrie Underwood’s fourth album, Blown Away releasing May 1.
Clear Channel will launch a two-week-long on-air and online Artist Integration Program and the multi-platform promotion will feature a special performance by Underwood for iHeartRadio Live. The campaign will include a series of on-air spots which will run across its network of Country stations nationwide and their online station streams. As part of the program, one winner and a guest will receive a trip to the Bayou Country Superfest to meet Underwood and see her perform, courtesy of Arista Nashville.
Other elements of the campaign will include a content portal featuring the extended interview with Underwood and a banner ad campaign, driving listeners to purchase her latest album on iTunes. Fans can also check out Underwood’s artist-seeded station, which will be showcased on the homepage of iHeartRadio.com. She will also join “Elvis Duran and the Z100 Morning Show” for a live, in-studio interview on Z100 on Monday, April 30.
Read more at Allaboutcountry.com
Written By: All About Country