NIELSEN'S PLAN TO MEASURE ONLINE AUDIO
Posted by Robert Bartosh
April 7, 2014 - 11:41am UTC
April 7, 2014 - 11:41am UTC
NIELSEN'S PLAN TO MEASURE ONLINE AUDIO
4-7-14
Online measurement has become one of the biggest issues facing radio in a long time. Broadcasters believe if they can provide advertisers
with accurate online listening numbers, combined with their over-the-air numbers, more revenue will flow to radio. Last week, when Radio Ink interviewed Premiere's syndicated talker Sean Hannity for an upcoming cover story, Hannity said he believed he had millions of listeners he was not getting credit for that were listening... Read More
